TEKNOKU.me – Ahead of the United States elections (US) which will be held in November 2020, Spotify confirmed that it would suspend political ads that pass in its music streaming service.
In addition to advertising, Spotify will also suspend various podcast programs that contain political content, some of which are “The Joe Budden Podcast” and “Amy Schumer Presents”.
According to the official Spotify statement, the suspension policy will be effective starting in early 2020 in the US. However, it is not mentioned in detail when the date or month.
This policy was made to reduce the effect of advertisements containing false claims or to corner one of the parties in the political sphere while helping to reduce the US election conditions that are starting to heat up.
Later, the ad suspension policy will apply to various groups of political advertisers, including those from political offices, candidates for election, political parties, to various political committees or institutions.
It should be noted, this policy does not apply to ads that are inserted inside pure content, for example, third-party podcast programs that are not included in the political advertiser group.
However, the veiled political ads in the program must follow the content policies that apply to the Spotify platform.
This policy was created to reduce the effect of advertisements containing false claims or to corner one of the parties in the political sphere while helping to reduce the US election conditions. ) responsibly, “said Spotify spokesman.
“We will reassess this (suspension) decision and will continue to improve our capabilities,” he added.
Spotify had previously allowed various political advertisements, especially in the US. Political actors in the land of Uncle Sam were also said to start glancing at Spotify because other platforms had slowly blocked political ads.
The social network Twitter, for example, last October launched a new policy to block all political advertising.
Likewise, Google is restricting advertisers on their platforms from using data from general voters and other political parties as advertising targets starting last November.