Teknoku.me – Goodbye Facebook Inc, welcome Meta. After 17 years, the company founded by Mark Zuckerberg has finally officially changed its name.
This name change was also followed by a logo change. Facebook Inc which originally had the “Like” logo has now changed to Meta with a logo that resembles the “infinity” symbol (unlimited).
The “infinity” symbol has actually been widely adopted as a company logo. So, what’s so special about this new Meta logo and how did it come from?
In an upload on the official website, the company explained in more detail the features of the Meta logo which resembles the “infinity” symbol.
However, before that, to understand the meaning of the Meta logo, it is necessary to know the meaning of the new company name first.
The company explained that “Meta” was chosen as Facebook Inc’s new name because the word could mean “beyond” or “beyond”, in line with Facebook’s vision of building a “Metaverse”.
With the metaverse, we can go beyond screen boundaries, distance limits, and even physics. Meta is a reminder that there’s always more to be created,” writes Meta.
To represent Meta’s vision, the company finally chose a logo resembling the “infinity” symbol.
Live motion logo
What is special, Meta said, this logo was drawn using the company’s own Quest virtual reality (VR) technology.
According to Meta, the company logo design process is not done traditionally, namely in two-dimensional (2D) format.
However, the new Meta logo is intentionally made into a moving logo with a unique continuous twisting motion. During its movement, this logo can give the impression of 2D and 3D at the same time.
For this reason, the Meta logo can actually display different forms, depending on the perspective or point of view of the person who sees it. On the one hand, the Meta logo can look like the “infinity” symbol.
“This shape symbolizes the infinite horizons of the Metaverse,” wrote the Meta.
However, when viewed from the other side, the Meta logo also resembles the letter “M”, which is nothing but to represent the Meta name itself.
The company explains that the Meta logo uses unlimited texture, color, and movement to capture the creativity and imagination of the 3D world. This 3D world is the basic idea of Metaverse, Meta’s future vision.
For more details, users can see the new Meta logo from various perspectives in 3D via the following link.
Derived from the ancient symbol “ouroboros”
Even though it looks modern, it turns out that the “infinity” symbol used by Meta and several other companies comes from an ancient symbol.
One theory is that the infinity symbol actually comes from an ancient symbol called “Ouroboros”.
The “Ouroboros” symbol depicts a snake or dragon biting its own tail, coiling it up to form a number 8 horizontally.
The “infinity” symbol itself is also depicted by a curved line that forms the number 8 horizontally. Historically, the ouroboros symbol symbolized infinity and the cycle of birth and death.